This is a good week for those who work in the internet marketing field. Affiliates who promote offers have been trying to figure out how best to utilize Facebook (and others) to get their message out and gain new customer.
Starting late this week there’s a new software coming out called FB Echo. Its developer, Jason Fladlien, said he built it from the ground up to be fast and simple to use, almost push-button simple, in his words. If true, this could be monumental.
I say “if” because it hasn’t been release yet so I have no way of testing it. I found some reviews like this one over at Money Blogger, which looks inside FB Echo and how it will help, but there’s no real hands on analysis to be found just yet. Though based on what I’ve read from some of the top affiliates I am almost positive this one will be a winner.
But let’s get back to the “why.” Why is this expected to be such a big deal? Social media is the new Wall Street of online marketing. If it’s being made, announced, sold, used, shared, sung, written, etc… it’s being done on Facebook and company. In an article over at SocialMediaToday, in an article titled “3 Ways Your Mom Is Better Than You at Facebook,” they wrote about the emerging buyer class on Facebook… older Americans.
While Facebook isn’t happy to see a decline in their teenage audience, the sharp rise in adults using the platform is actually better for them, and us. These people have money to buy, they have “real” friends they are online with and chatting about local events, etc… These are the movers and shakers you want if you’re marketing online. Not many 14 year olds can pop out a credit card and buy what you’re selling. Moms and dads, on the other, can and do.
So it was for those reasons that I was actually pretty glad to see some new software being developed which made it easier to actually uses these sites for marketing, because, well, it isn’t necessarily all that easy (at least not time-friendly). So now I’m thinking that I can actually get some of my affiliate offers in front of more people by using the power of Fan Pages tailored to niche interests, which is kind of what the FB Echo developers had in mind anyway.
The fact that the process of managing campaigns across the social sites has been such a time hog, means many more marketers feel like I do and they’ll probably also see the massive benefit these new programs are going to bring. FB Echo, specifically, is said to be capable of posting across multiple Fan Pages (as many as you set up) and keep them updated automatically with a new status or your latest offer… on autopilot.
Now I’m not sure exactly how that works, but it sounds good. The Facebook software then “echoes” that content back to a WordPress blog if you like, giving you twice the bang for your content dollars. But here’s the real sweet spot. The things that you post on your pages can be cool product images, videos, whatever you want. And when people click these naturally appearing posts they go to “your” site and not another Facebook page. Meaning you can capture more leads and get your offer directly in front of more people.
Here’s a YouTube video of the software, but it doesn’t give too much in the way of a product demonstration (it hasn’t even been released). Let me know what you think about this… are you using social media to market your offers, or planning to?