Video marketing is nothing new, but it is the new frontier according to many of the leading experts. YouTube has grown into a wildly popular behemoth that now sits as the second largest search engine in the world. Since Google also owns YouTube it’s clear to see that mastering these two search engines makes for some really good leveraging of your visual content.
Update March 1, 2014 – Video Vantage is no longer available. The developers have said that after the initial release period it would no longer be available, and they were right. So if you missed this one, sorry. If you’re a blogger or affiliate be sure to check out the review of Premium SEO Rizer below.
So if video marketing isn’t new, why does it seem like everyone is talking about it these days? Put quite simply, it’s because for the first time we’re seeing clear evidence that video is inching its way closer to surpassing written media as the largest information delivery platform. MegaChipTech says “Online Video Marketing: It’s a Big Deal.” Why? As they write, web pages which include a video are 50 times more likely to grab the front page of Google search than those without! Now that’s enough to grab your attention.
How Big Is The Video Marketing Industry?
Aside from the fact that more than one million videos are viewed every day, there’s the monetary side of the matter. Since we know that video marketing is taking the lead in terms of online sales, then it stands to reason that since this is a $30 billion industry (direct sales), there’s a lot of money on the table here.
Even big brands are now leaving traditional print and even television and joining the much more lucrative and easy to produce online video market. The tough part is, as you might have guessed, getting your content to rank in the search engines. Think about it. Even the best video ever make by man is essentially worthless if no one ever finds (sees) it. Which is where search engines, and more specifically ranking, comes into question.
There’s even a new software designed specifically for the purpose of aiding marketers in getting their YouTube videos ranked. It essentially takes their video information, along with other user-created information, and scours the web for thousands of bookmarking and backlinking opportunities, and submits them on virtual auto-pilot. Here’s a video which shows more about Video Vantage and what it can do.
As you can see, given how important it is for top search rankings, software like this is going to become in high demand and almost essential for anyone wanting to earn from the video creations; especially if you factor in the exponential growth (thus competition) in this industry. Here’s another review of this software if you’re interested.
Whether or not video takes the lead as the King of online marketing platforms, which it will (is), smart marketers will be wise to get ahead of the competition and start mastering their video backlink strategies and creating a wider path of opportunities for networking. That is, it will become increasingly difficult to go it alone and bookmark as you go. Marketers will need to create partnerships and networks who share each others content and backlinks and social awareness.
I have started taking advantage of video as a method of marketing in recent months, so like a lot of other people I’ll be eying software like Video Vantage and anything else which can give me an edge. I have seen the amount of earnings potential that video has, so getting ahead of the stiff competition is my game plan.